Chapter 06

1. Bowmore & Wembley International is a (fictitious) company that sells dog food over the Internet. Its sales office has 50 employees who spend long days sitting in front of computer terminals, taking orders, and answering customers’ questions. Because of their sedentary jobs, many employees have started to gain weight and are now concerned about their increasing risk for diseases associated with a sedentary lifestyle. The company has hired you to help the employees become more active. Using what you have learned about behavioral and social approaches for increasing physical activity, design an intervention program to help the employees increase their activity levels. Your program should include at least three specific behavioral intervention techniques and three specific social intervention techniques.

2. Diabesityville is a rural community with a population of 10,000 people. The town’s mayor is concerned about the rising rates of obesity and diabetes among her constituents. She knows that the vast majority of the town’s residents are sedentary. The mayor has given you an unlimited budget and the task of getting every man, woman, and child in Diabesityville to become more physically active. Develop an intervention program to increase physical activity in Diabesityville. It should include a community-wide campaign, environmental and social policy approaches, and one other approach of your choosing. Be sure to describe the specific intervention techniques that will be included in your program.

3. Conduct a survey of fitness websites to create a list of tips and techniques that are commonly given to help people become more physically active. Given what you now know about the importance of linking intervention techniques with theory and research-based determinants of physical activity, identify the tips that you think might be most effective and those that will be least effective. Explain the rationale behind your choices.

4. Design an online physical activity information resource for a particular segment of the population (e.g., a cultural or ethnic group, older adults, people with a health condition). Use the information presented in Exhibit 6.2 to tailor the resource to the characteristics and needs of this group.

5. Conduct a literature search to identify a study in which a physical activity intervention has been tested in an experimental setting. Using the RE-AIM framework, determine whether this intervention will be effective in the real world and develop a case for or against its implementation.