web analytics

Holcomb Hathaway, Publishers

Chapter 11 Lab

Physical Activity Intervention Brochure

View or print this lab as a PDF.


Given the impact of inactivity on health and well-being, health care costs, workforce productivity, and so on, it is understandable that an ever-increasing number of approaches are being used to try to increase physical activity levels populations of various groups. You have probably been exposed to many of these approaches. For example, you may have seen billboards or television advertisements telling you about the benefits of being physically active. Pamphlets and brochures, with information about how to become more physically active, may have been distributed on your campus. These are called interventions. Interventions do not directly change behavior, but they modify one or more physical activity determinants, which in turn can increase physical activity.

In this lab you will learn about some interventions and use these strategies to create an informational brochure to encourage physical activity for a certain group of people.


  • Computer with Internet access
  • Publication design program, e.g. InDesign, PageMaker, Publisher (optional)


  1. List three interventions for each of the following categories of approaches1:
    • Informational approaches change knowledge and attitudes about the benefits of and opportunities for physical activity.
    • Behavioral approaches teach people the behavioral management skills necessary for both successful adoption and maintenance of behavior change.
    • Social approaches create social environments that facilitate and enhance behavior change.
    • Environmental and policy approaches change the structure of physical and organizational environments to provide safe, attractive, and convenient places for physical activity.
  2. Read the table below to get an idea of how interventions can be tailored to certain populations.
  3. Working by yourself or with a group, develop a physical activity information brochure for a particular segment of the population (e.g., a cultural or ethnic group, older adults, people with a health condition). Use the information presented in the table to tailor the brochure to the characteristics and needs of this group.



  1. Lox, Curt L., Kathleen A. Martin Ginis, and Steven J. Petruzzello. The Psychology of Exercise: Integrating Theory and Practice, 3e. Scottsdale, AZ: Holcomb Hathaway, Publishers, 2010. 139-149, 173 .
  2. Adapted from Kreuter, M.W., Lukwago, S.N., Bucholtz, D.C., Clark, E.M., & Sanders-Thompson, V. (2003). Achieving cultural appropriateness in health promotion programs: Targeted and tailored approaches. Health Education & Behavior, 30, 133–146.

Lab adapted from Lox, C., Martin Ginis, K., & Petruzzello, S. (2010). The Psychology of Exercise: Integrating Theory and Practice, 3e (pp. 380381). Scottsdale, AZ: Holcomb Hathaway, Publishers.