Chapter 08

Chapter Goals

  • To discuss the concepts of chunking and distilling for online content
  • To examine how headlines, subheads and summaries can be effectively written
  • To discuss how online story organization and structures can aid scannability
  • To provide an overview of how online stories can be updated with new information

QuickLinks

WikiLeaks Coverage: http://www.nytimes.com/interactive/world/statessecrets.html
Google AdWords: https://adwords.google.com/select/KeywordToolExternal